Michael Port

And my hope is that it becomes an evergreen book.

That's what you're looking for.

You're looking to write books that have evergreen potential.

If you write a book that is...

like the political books, it's got one season in it.

If you write a social media book that is incredibly detail-oriented from a tactical perspective with respect- You got like two weeks.

You got two weeks.

So you gotta keep doing new additions, new additions, and new additions.

And there's some value in that certainly, but most of the folks that I've talked to who are in that space, who've written those kinds of books, bemoan the fact that they wrote that kind of book and wish they had done something a little bit more general and strategic.

But Steal the Show is the book that people are surprised I didn't write first because my first career was as an actor and I had a modicum of success.

I was on shows like Sex and the City, Third Watch, All My Children, Law and Order, 100 Center Street.

I did The Pelican Brief, Down to Earth, Last Call of the Believer.

And then I did hundreds of voiceovers.

Voiceovers was my bread and butter.

I used to do 1-800-CALL-ATT.

That's very kind of you.

But my podcast, Steal the Show, is one big giant voiceover.

I read all of my books.

Most authors don't read their books.

I read my books.