Michael Port

The space was just not as crowded.

And so those of us who were well-connected, we were able to ask our friends to promote.

And in those days, we didn't worry about pre-sales.

It was all on the day.

So, you know, six o'clock in the morning on the day of release, we would start-

Go.

And we would get 20, 30, 40 people to promote via email for us.

And on the first day it came out, I hit number two on Amazon.

I don't know.

I think the first week was about maybe 6,000 copies or so.

The number one thing was email marketing.

And these days it's still harder to get, it's harder to get your friends to promote via email because there's so much noise.

So that's number one.

And then I'd say the second thing is that I got a book into the hands of the chapter heads for every BNI chapter around the country.

That made a big difference.

Still a show.

First week it came out, number four on the Wall Street Journal bestseller list, USA Today list, Publisher's Weekly list.

It's killing it.

And it's still selling incredibly well.

And we're now in the sixth week.