Michael Port

But if I was self-publishing, I wouldn't be in the stores in the same way.

It's just a different model.

Well, I wouldn't say that usually it works differently.

And sometimes, you know, you're a one hit wonder and your first thing is a massive hit.

And then nobody wants to read anything else because they think of you or associate you with that particular type of material.

So, you know, if you talk to a lot of my colleagues, often the first books were their really big books.

John Jantz, Bob Berg, Chris Brogan.

And the list goes on.

This is something we've chatted about over the years.

And the other thing is that, as I said, you only have a certain amount of time to promote books.

So you've got to make a really clear decision about which titles you're going to be moving.

Even, you know, even Malcolm Gladwell's biggest book is still his first book.

Still the tipping point.

Well, in those days there was no social media.

Okay.

It didn't exist.

Everything was email marketing.

And

It was, I think, easier then.

There were not as many books coming out.