Michael Rueckert

speaker

97 appearances 1 recordings 1 series first heard Jul 2026 last heard 12 Jul

Michael Rueckert’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Journal. · How to Keep Up with AI At Work (Without Losing Your Mind) · 12 Jul 2026 podcast

And at first it did it with maybe 80% accuracy.

It wasn't that great, but it would get me there.

And it gave me a little bit of a headstart.

And then as AI models continued to improve, it got better and better and better.

And to the point where last winter, Monty got so good that Monty was coding little video games in the reports and adding little Easter eggs to keep people engaged and started turning it into like interactive web dashboards.

And you give it a goal and it really took it far beyond anything I ever used to do.

This ski resort, it's called Snow Basin Resort, was largely unknown, kind of like a hidden gem ski resort.

And we had built the brand into being ranked number one by several leading media outlets like Ski Magazine, Outside Magazine, and so forth.

How can I reverse engineer this?

How can I understand how AI makes that decision and start to position my brand in that pathway?

And so I put it out on LinkedIn saying, Hey, I built this thing and I want to test it on some other businesses free of charge.

I just wanted to get some feedback and see what people thought about it.

And when I put it out, the response was, was massive.

And I had hundreds of brands reaching out.

I ended up working with about 50 to kind of test and refine the product before ultimately putting it out to the market in about October.

This is a solo business with just me, no payroll, no employees, no developers.

And this is what this world of AI enables.

What it used to take to launch a tech product required going out to venture capitalists and getting funding and hiring great engineers.

And it's a big risk.

So this kind of new way of building software is using AI.

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