Michael Webster
speaker
3,562 appearances
7 recordings
1 series
first heard Apr 2010
last heard May 2012
Michael Webster’s voice in public audio — every appearance, attributed to the second.
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Appearances
Oh thanks very much.
I I I enjoy this show and you've had some terrific people on so far.
I I hope I can keep up to the pace you've set.
Well well phl thanks Joe for noticing.
Um I took some advice from uh one of our uh key partners, Victoria Ypres.
And uh emphasize what I thought was really important
Um, franchise operators are in sales.
And uh many of the larger corporations such as Microsoft FedEx
uh now train their sales staff in traditional sales
uh methods and then give them courses in negotiation.
It's really focused on uh communication.
Negotiation is a is a way of communicating uh when you're trying to get a sale.
So they moved beyond the the standard uh very important sales training.
And I thought it important uh to signal to um franchisees and franchisors that we can provide this type of training uh for them.
And it uh you know, it's aimed at of course improving the uh unit economics
Um, a better salesman is just gonna make more money.
So I thought that was an important observation uh by Victoria.
And uh since it happens to be a long standing expertise of mine.
Uh thought I should tell the world about it a little bit more.
Well, there's a short answer.
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