Michael Webster

speaker

3,562 appearances 7 recordings 1 series first heard Apr 2010 last heard May 2012

Michael Webster’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Dynamics of Winning Franchise Relationships · 17 May 2012 podcast

Sloved.

They didn't do any better than Dawn did.

They did work.

Hi.

So now both sides are in a uh situation, but Don's got a lot of credibility now, right?

Because he's given up control.

Next move they come back and say, Don, you gotta do something and Dawn says, Fine, but now we gotta go to four points or four and a half points.

Hi.

There's no way that he gets that

You know, doubling.

of uh contributions from the franchisees and buy in from them unless he gave up control in the first place.

and gives them the possibility of taking it over.

And uh the last uh in our last discussion he related to me that their um radio ads now are doing extraordinarily well.

uh may have saturated some of their uh DMAs

uh with their radio ads and everyone's extremely happy.

about how that

uh the local advertising budget is being spent.

And as you know in in in franchising that's one of the most contentious issues.

So there's an example in which a franchise lord did

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