Michael Webster

speaker
3,562 appearances 7 recordings 1 series first heard Apr 2010 last heard May 2012

Michael Webster’s voice in public audio — every appearance, attributed to the second.

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um uh bla talk about associations and uh purchasing co ops as if they were the same thing.
They're not.
But you know the the the the most they they and depending on the system they have
either a very close relationship or or or a not so close relationship.
But if you start with the most famous uh uh brands that you're ta or most well known, all of the young brands.
have a uh purchasing co op that's franchise E own.
Um, even after
the um uh sell off of uh uh uh
A and W and uh long John Silvers, they still have those co ops that are all run
uh purchasing co ops.
uh run by f uh run and owned by franchisees with a significant franchise or input
Um KFC.
uh is one in which the franchisee association actually controls the advertising.
Even though they've had a hiccup in the States recently.
Um, you've got Dunkin' Donuts.
uh which um has uh D D I F O and uh they have a national
Um
a supply chain now, which was critical the national pricing that is, which is critical to uh the brand's attempt
to uh expand uh west of the I guess west of the Missouri River River.
Um because
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