Michael Webster

speaker

3,562 appearances 7 recordings 1 series first heard Apr 2010 last heard May 2012

Michael Webster’s voice in public audio — every appearance, attributed to the second.

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Your royalty rate is too high and I can't make a living.

or your you know, advertising.

Advertising is always

the bad you know, the the thing that attracts a great deal of attention.

Your advertising is ineffective, so I want to spend it.

I don't know anything about advertising, but I want to spend it.

No, those are non starter.

Those are going to get you.

No.

And they should get you nowhere.

Those are those are not serious proposals.

If you go and say, Look

Um, it doesn't appear to me that uh the we have enough empirical data on the validity

of our advertising, could you show me how we're doing that and what you think are best practices with respect to

uh bad advertising.

you know, you're going to get that that's a serious response.

That that demands a serious response.

That's a a very useful starting spot.

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