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Michal Sadowski

๐Ÿ‘ค Speaker
130 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

Currently over a thousand signups a month is based on the, let's say something we call community marketing.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

So engaging all the conversations about the, related to your business.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

I wouldn't say it's one of the cheapest channels for customer acquisition because the only cost is any tracking tool.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

But you can obviously start with some free tools, probably Google itself.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

You can pick up the top topics online.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

related to your business top, let's say, conversations related to your business that are well positioned in Google.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

Typically, if you Google, you know, best social listing or best social CRM or best

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

you know anything uh you get some message boards some quora posts some blog posts that you can engage and you can create exposure for your company so typically the major cost is a is is a community marketer so person that would be responsible for that you can start with uh doing this on your own however uh most companies actually uh hire the the let's say the specialists the dedicated people to to do this it can be one of the

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

one of the things to do for a content manager as well.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

Typically a hundred dollars a month.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

That's the average revenue per user per month.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

But then again, you can start with free tools or just with Google, right?

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

Finding the existing conversations.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

You don't have to access the

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

let's say, the newest ones on the daily basis like we do, you can just start with the most popular ones and the ones that are well positioned in Google.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

That would be probably the low-hanging fruit because I can imagine you spending a day or two on engaging all those major conversations.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

And the beauty of it is you're not

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

uh, trying to get a single customer that started the conversation.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

You are, uh, exposing your company towards, uh, many people who will visit this conversations just like you did, uh, in the future.

SaaS Interviews with CEOs, Startups, Founders
1421 How He IPO'd $2m ARR Company on Polish Exchange

Yeah, pretty much.