Michelle Rowan

speaker

294 appearances 1 recordings 1 series first heard Nov 2014 last heard Nov 2014

Michelle Rowan’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Satisfaction & Validation - Key Components to Franchise Success · 12 Nov 2014 podcast

So what we take a look at is we

take all the data that's in our system that we've collected in the last year, and we highlight.

We ask a question, are you a veteran?

And we look at just that data.

So we highlight 101 companies this year that had strong feedback from those veterans.

We also have a study that came out in conjunction with the IFA where they're tracking the number of veterans that are franchisees but also employed within franchise systems.

So that came out as well.

And I've seen that coming up in a lot of posts that are out there.

But just kind of trying to track that commitment that the IFA made to help engage more veterans in all pieces of business related to franchising.

So, yeah, I think it's a great report.

I think it's a wonderful thing that franchise brands offer the discount on a fee to come in, which I know VetFran, that's what they support.

So if you're

VetFran, you're offering some kind of discount to franchisees that have military service

And it's a great first step.

I think that what comes out in the editorial of this year's Veterans Report is what those brands that are in the report are doing beyond just that initial discount.

There's a couple of examples I know that are in there.

I'll see which ones I can remember, but...

If you're talking to people that are still active in the service and they've started exploring about what's going to happen when they come home, anything that you can do to make it easier for them to find out and connect with you is going to help them make their decision and it's going to help present your brand well.

So just keeping that in mind that they might not be able to easily get to all of your materials that you have for them.

So what can you do online with them?

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