Mick Hunt

But, you know, I think we all have those moments where as entrepreneurs, yeah, you got to keep the lights on, but holy crap, how do I keep the lights on?

What's that moment going to be?

They keep telling me a lot of there's going to be brighter days.

I need this brighter day right now.

I need this grass to be very green right now.

Yeah, for me, it was focused and it also became a framework for something that I do in all of my businesses now, is it made me understand who my ideal clients really were.

Because we all know the 80-20 rule, right?

We all know that that bottom percentage causes most of your headaches and most of your strife, right?

They pay you the least, but they call you the most and you do the most service for them.

So I needed to figure out what's a real ideal client and what are the real margins that I need to bring in for my businesses?

And so from that moment on, that's principle number one.

And people that are my clients that are listening to this are probably laughing because it's the first thing we talk about, right?

If you work with me and you want me to help scale your business or look at your company culture, I talk about who's your ideal client and what does your ideal employee look like?

And from those two pieces,

we can now build a path to scale.

What I started realizing was of the things that I do, and we can start with insurance, like what do I really love?

And what I found that I really loved was building high-performing teams and really building culture.

And that's what I cared more about.

I had gotten to a point in insurance where I really could be the CEO, right?

I didn't have to make sales.