Mickey Meyer

You know what's funny is actually the guy who built that YouTube channel now works over here, Josh.

It's like the whole underbelly world that I don't think a lot of people understand about how the internet is...

is working right now is that there's a whole bunch of people on the other side of these channels that are strategists, right?

That are there saying, okay, here's how you're going to build your audience.

Here's how you're going to find your audience.

And a lot of them are able to do it without money, without paid advertising or anything like that.

That is correct.

Yeah.

Although I do keep in touch with those guys.

And I talked to Lloyd, who's one of the creators of Epic Rap Battles this morning.

No, no, no.

I would give... Pete and Lloyd were the ones who really created it.

I was more on the production side of it.

So I helped to... I shot the very first one and then helped to build the channel for it and then helped to build the audience for it and then helped to build a production infrastructure for it and so on and so forth.

And so now it's kind of its own machine and its own beast.

But Pete and Lloyd...

Created it really in a comedy shop in L.A., West Side L.A.

And then I think that they also were touring around doing improv.

And it was just a format that they had always done.

And as they started to get into YouTube and be kind of introduced to what this whole world was, that was the idea.