Mickey Meyer

It was like, well, here's a thing that we've done in the past.

Why don't we try this as a show?

For what time was just...

Nice Peter's YouTube channel.

Nice Peter is a musician, comedy musician.

And it started there as a format and then kind of branched out and became really kind of its own thing, then gained its own channel, gained its own social following, gained its own social team, gained its own... And Mickey, just so our audience understands, we're not talking like 50,000 subscribers.

Oh, yeah.

I mean, they're in the Billion Club for sure, and they will continue to climb, and they put out seasons, I think, twice a year now.

Some of their videos, I mean, they're platinum recording artists, right?

Their songs travel, and they get massive, massive eyeballs on pretty much anything that they do.

I don't think that they have a rap battle that has hit under...

10 million, 15 million views.

We have to think kind of almost like first and foremost about consistency, right?

Like that is kind of the name of the game with really anything, any format, anything that's going to do well online.

Most of these people that...

are finding any sort of success, they're finding in a very formulaic way, but it's ground in something that they're doing repeatedly and they're doing it with a level of perfecting, like trying to perfect that consistency at all times.

So the analogy that I use a lot is

it's like meeting someone for lunch, right?

Like you, if you scheduled something once a week or, you know, it's maybe a meeting that you have with someone or whatever, however, whatever caption you want to give it, you have lunch with that person every Friday.

They're your friend.