Mickey Meyer

You end up kind of developing this amazing relationship with them.

You stay in touch with what's going on in their life.

You hear something about them at a different time in the week.

You care about them because you have that standing lunch date.

You know, you're going to be able to talk to them about it.

So on and so forth.

If they don't show up for that lunch date that week, and they don't tell you that they're not going to show up for that lunch date that week,

you're pissed, right?

You don't trust them maybe as much.

So you're less inclined to then show up the following week.

But if you can build those long standing relationships with your audience and give them something that they get to look forward to every week that they can build in that they don't even have to think about.

They just know it's gonna be there.

They just know that it's gonna come up.

that's where you start to find this momentum build, right?

This ability to take that lunch meeting and say, hey, you know what?

I also, during this lunch, I want to introduce you to my other friend, my friend, John.

You love John.

He's just the best.

And now you have that level of trust that you can introduce to something new.

And in this case, to extend the analogy maybe beyond the means that it already has, think about it like for a brand deal for a lot of these influencers.