Mickey Meyer

If they are bringing a brand to the table, it's a delicate conversation that they have to have to be able to introduce that brand to their audience because that relationship that any influencer has or that anybody who's looking to create content that has an audience online is a much more intimate conversation than it ever has been before.

It's not TV.

You know, from a production perspective, I think you just have to be mindful of... I mean, the...

it's like the, what's the saying is like, you can never judge a book by its cover.

It's like you have with the internet, a group of people that are ready to judge the book by its cover, you know?

So you have to, you have to give them something within the first 10 to 15 seconds that lets them know a little bit of what they're in for and hooks them in.

You don't have the opportunity, especially with like Facebook video and these other platforms that are scroll based, you know, there's a feed where you're just scrolling through.

Yep.

You are looking at every aspect of what's going to be viewed, right?

So like you have to start, I mean, obviously content is king within the situation.

So you want the content to be amazing.

And so you have to understand, okay, we want to give them something.

We want to leave them maybe wanting more.

You want to make sure that the content is well paced.

You want to make sure that it has something in the first couple of seconds that maybe gives some sort of exposition for what it is that people are about to watch so that they know why it is that they're going to dedicate some of their, their day's routine to this.

But then everything outside of that has its own lens, right?

So like the thumbnail, you want to make sure that it is something that is visible that will pop while it's in a feed, while somebody's scrolling past this thing or while it's been sent in an email that is amongst a bunch of other emails that you're going to have something that's going to stand out that people can clearly identify what it is and that when they then maybe make that second step to then look at what the text of...

That link is that that then describes the thing that's in that thumbnail, right?

So faces in the thumbnail or not?

Some people do it.