Mickey Meyer

His name is Julian Smith.

he's got i think at the time i think he had probably just over a million i think now he's coming up on two million do you have to pay him to get that there is that you just pulling some what do you pay someone like that to distribute a video so with julian at the time it was much lower i think it was you know oh god sub 20 000 but like now uh for most of these things it is

7,500,000 minimum.

If you're looking to distribute a content on an influencer's channel.

And the thing that this is really important to remember, maybe going even back to the first point is like, it is a very intimate relationship on that channel with that audience.

So yeah,

it has to be queued up in the right way and it has to be the right kind of content for that influencer to be able to put on his channel julian it worked because he said hey listen guys i'm a director you guys know that i love directing i love making more content here's something that purina let me direct it was amazing i want you guys to get a first look at it you may see some of these things running other places and

his audience loved it and they carried it and they made, they made it that much more successful.

But I've seen, and this is, it's like, it happens probably 50% of the time is like brands don't understand the mechanism.

They just think, okay, I'm buying this media.

And so now this spot runs there.

I don't want to, you know, an intro or an outro or anything like that.

I don't want this thing to have any sort of context.

I just want your audience that I'm paying for to see this thing that I then paid to make.

And yeah,

If you run a commercial on one of these channels, it can go real wrong.

Yeah, it'll flop.

Yeah, it'll go flop.

It'll go real south.

Hmm.