Mickey Meyer

The Purina budget, I think, was, you know, in the,

mid six figures and they came at it really more with, I think what was essentially their testing budget.

So like normally they would have shot a commercial and they were just gonna go test a bunch of different ones or something like that and then see kind of what works the best and then run one on TV.

What they did with us, which was really, in my opinion, smart of them was they said,

you guys are able to shoot things at a fraction of the price.

Why don't we give you this budget and we will test them in real time.

So we shot three different spots.

We shot one that was a, what we call a dog dance film.

It was a dog and this girl, Angela Trimbrook, who has this format online called Dance Like Nobody's Watching.

It's very successful.

And we created a 1940s-style dog dance film with her, and we distributed that on Hello Giggles.

And we did a sketch.

Yeah, YouTube channel and just web destination.

And then we did a video.

We did a sketch called Doggyvention, so different inventions for dogs.

And we distributed that on our channel because it made the most sense.

And then we made this music video with this Corgi.

And we had the director who directs a bunch of music videos distributed on his channel.

He was an influencer.

He has his own audience to himself.