Mickey Meyer

Yeah.

I mean, well, they don't, you know, this is where,

Brands are getting smarter for sure.

But for the most part, it's just, it's a completely new language, you know, before it was, okay, now that I have the spot, I'll go to my media buyer and they're going to buy the media for it.

It's a different thing.

You know, it's not going to earn them the same traction.

They all, you know, for the longest time came in saying, well, like, how do we now make it going go viral?

And you're like,

Yeah.

I mean, you can't, you can't.

Yeah, it, uh, it varies, right?

So we see the full spectrum of it.

We have talk shows that we do with Norm MacDonald or Doug Benson or, you know, whoever.

And, uh,

it varies from being an ad read within one of those podcasts to being an ad that is played during one of those podcasts.

Right.

So we also do thirties and sixties and things like that.

We did a thing for Purina that was called a, I get begging and it was a Corgi that wrapped and it was amazing.

And you know, on the Grammys and has since racked up like 20 million.

Yeah, so a lot of these companies, you know, they, again, like they're starting to, they've started in the last couple of years by testing things out.