Mickey Meyer

I mean, it really is.

And I think that, you know, there was this moment, there was a boom that happened about, you know, I think, what is it now?

Like,

six years ago or seven years ago, the MCN boom where it's like suddenly everybody really cared about the word and wanted to know what it meant and tried to figure out what is Maker Studios doing, what is Machinima doing, what is Fullscreen doing, all these different companies.

And the truth was, especially at the time, they didn't really even know.

They found some

some ability to make some money and do that on a consistent basis.

And that was largely just Avon because YouTube started the partner program where they were starting to monetize.

Yeah.

Um, biggest ones for us right now are branded content.

We do a lot of work with brands.

Most brands coming into the space are beyond clueless.

And so they have, you know, they have a need on kind of all fronts and we're able to satisfy and help them in a lot of different ways.

So we work with them on everything.

It's the funniest way.

Like it's the funniest, you know,

thing to watch because it happens kind of over and over is that people will come to us for creative because we have all these amazing comedians and we can deliver comedy and we know how to do it in short form.

So we can, we can knock that out of the part, you know, nine, if not 10 times out of 10, but then there's always this question afterwards where they're kind of like, they're like, well, what do we do with it now?

And they don't get distribution.

They don't.