Mickey Meyer

Yeah.

So there's I mean, there's a lot of different there's a lot of different methods and theories to it.

So like we share office space right now.

We're about to move out.

But for the moment, we share office space with Russell Simmons company, all digital.

And they are on the other end of the spectrum.

Right.

So like they when Kanye, you know, had all those tweets firing back with Amber Rose and, you know, like all this kind of stuff about, you know, whatever.

they reacted to that immediately in office, filmed a video, put it up and it got a ton of views.

And so like, they're a little bit different than us in that way, you know, but it's, it's just different strategies, our strategy and our business model.

And the thing that we're trying to cure for is, um,

more in line with the overall entertainment industry of trying to figure out how do you take short form content and introduce it to all these revenue streams that have existed in the entertainment industry since it really kind of began, right?

As opposed to some of these other companies and a lot more like digital companies are more focused on AVOD.

How do you get the most amount of views for the lowest cost, right?

It's different from us and not to say for that matter that we're not

you know, building towards doing things that take advantage of that.

But for right now, the larger, in my mind, or like my opinion, the larger opportunity is if you can crack the code, uh, as to how to conquer the larger, um, a larger nut of how to exploit international sales around content and how to take short form IP and, and take that IP and push it into, uh, you know, markets outside of Avod S FOD, push it into OTT, push it into, uh,

you know, licensing, like that's, there's a bigger win there.

we make money in a lot of different ways.

And that's kind of the thing that you'll, I think if anybody, if you talk to anybody in digital that has been around for more than two years and you ask them about like what their, their revenue stream or digital video that is, and you ask them about their revenue streams, they're going to list like 10 things because it's the wild, wild West.