Mickey Meyer

He has one of the best talk show backgrounds in the entire world and knows kind of everybody in comedy.

So for us, as YouTube began this switch towards watch time, it was for us about

increasing the length of our content how can we get you know users to get longer session times and the answer was talk shows it's like we have this amazing background let's take what we have and let's start producing three act shows with all these different comedians because then for us beyond just being again like favored in the algorithm just in general we are able to dominate that search by of comedians because when you go and you search for a comedian give us one of the name give us a

uh i would say i mean let me do jack black maybe i don't know let's see what that does and is he part of this core like collab collaborator is this like the core collaborators on the platform or no

Um, no, I mean, obviously he's a friendly, he's part of, I think like the larger comedy community that we play in, but he's, uh, we don't, he's not like a formalized relationship or anything like that, but, and it's been, obviously I think the content was uploaded about a year ago, so it's probably been pushed way down, but you can see actually that there is a thumbnail right there with, uh, beautiful face kind of popping out at you.

It says Jack Black and it's got 2 million views on it.

Woo.

I see it.

That's great.

It's kind of the same thing.

It's like you want to be on the front because these guys, they have so much content being made about them.

That's going to be shorter form that at least for the minute, especially when you're uploading it, you can dominate that page.

You can be at the top of that page by increasing, you know, whatever that platform is.

Facebook's about to introduce search.

Every is kind of the rumor within the video world for Facebook.

So yeah, I would imagine some similar.

So we're I mean, Josh is a little bit of an outlier within the situation because we are focused a lot more on narrative content, longer form content, music videos, things like that.

I actually am standing or sitting rather next to a board that has 46 weeks of content lined up.

So I've got every week in animation and either a short film, a music video, a series, a

prank or some form of a longer form animation.