Micky

And unless you've been living under a rock or you've not really known about it, basically, Humble had a UK licensed operator in the UK, what was a company called the Elite Group.

Elite Sports Group.

Elite Sports Group.

There you go.

And basically, they distributed and done all the deals for Hummel shirts within clubs.

So they range from premiership clubs, the likes of Everton...

Cobb, Southampton, Millwall, Hashtag United, and teams all the way down the league.

There was probably about 80, 90 teams they supplied kit for and merchandise and everything else.

Through the hashtag United video, we knew obviously Millwall was in a bit of pain from this, but we didn't really understand how much pain they were in until you watch the hashtag.

I mean, you two watched it.

I mean, did it bring home potentially the amount of pain

And I know some more on that, so I can go into a little bit of that in a minute.

But did it bring home potentially the amount of pain Millwall was eating after watching that video?

And we put the link of the video on the description on both the pod and the YouTube.

I mean, I'll tell you what it was at Millwall.

So basically at Millwall, Millwall signed a deal with the Elite Sports Group.

And under that, they basically become their retail partner.

So the whole shop, pretty much lock, stock, barrel, printing machines, the number of machines, the tools, the computer system, the EPOS, everything in that shop was Elite.

So the minute Elite went pop

The shop was locked down for administration.