Mike Delaney

So I think because we've lost community and a trusted community, now we kind of have to rebuild what that looks like for us.

So I think because we've lost community and a trusted community, now we kind of have to rebuild what that looks like for us.

so i'm glad you brought that up because i think that's something that i feel that the food industry as a whole is going to have to deal with really heavily especially since you have consumers involved you have opinions involved all this tracking now traceability is a huge thing in the food industry huge now what does that mean for data where is that going who's protecting it how much are we tracking the consumer is the consumer going to be able to follow the seed that made their bread all the way through the chain is that something we're going to give them access to i mean that's

so i'm glad you brought that up because i think that's something that i feel that the food industry as a whole is going to have to deal with really heavily especially since you have consumers involved you have opinions involved all this tracking now traceability is a huge thing in the food industry huge now what does that mean for data where is that going who's protecting it how much are we tracking the consumer is the consumer going to be able to follow the seed that made their bread all the way through the chain is that something we're going to give them access to i mean that's

you know and and and the question i have and then you know ed i'll defer to those that are much more savvy in technology but you know there's been discussion about you know relying on blockchain those sorts of technologies to help map you know forward to table kind of process yeah you know and and And I think the belief is that blockchain is somehow infallible, which I don't think is true.

you know and and and the question i have and then you know ed i'll defer to those that are much more savvy in technology but you know there's been discussion about you know relying on blockchain those sorts of technologies to help map you know forward to table kind of process yeah you know and and And I think the belief is that blockchain is somehow infallible, which I don't think is true.

But you have the risk that creating, and we need, because I think it's important to know where your food comes from. Traceability paradigm creates a dilemma because that is yet another point where they can intrude and insert, use our chaos, where they can change the facts that are in traceability path. And then that's where you start then to build on the other side of it, the misinformation.

But you have the risk that creating, and we need, because I think it's important to know where your food comes from. Traceability paradigm creates a dilemma because that is yet another point where they can intrude and insert, use our chaos, where they can change the facts that are in traceability path. And then that's where you start then to build on the other side of it, the misinformation.

You know, you can create chaos. You can create a panic at a very basic level. Particularly if you did it during a point where maybe everyone's on a heightened level of panic, right? What if somebody did that during the COVID pandemic? Right. Well, we're all paranoid about everything anyway. And now all of a sudden someone came in and attacked our food chain.

You know, you can create chaos. You can create a panic at a very basic level. Particularly if you did it during a point where maybe everyone's on a heightened level of panic, right? What if somebody did that during the COVID pandemic? Right. Well, we're all paranoid about everything anyway. And now all of a sudden someone came in and attacked our food chain.

And we can't even trust, you know, where our fruit's coming from at the moment because it's a real challenge we have. And it is a, well, I know you've been in this sector for quite a while. For the common person, this is a newer, newer, you know, reality.

And we can't even trust, you know, where our fruit's coming from at the moment because it's a real challenge we have. And it is a, well, I know you've been in this sector for quite a while. For the common person, this is a newer, newer, you know, reality.

This is, you know, now we've seen, you know, I think we all now have the pleasure of having our social security numbers now hacked and distributed. But it's impacting people on a much more routine basis, right? Yeah. In your basic email, you're probably getting spoof emails from, you know, the various scams out there all the time. And God forbid you click on one.

This is, you know, now we've seen, you know, I think we all now have the pleasure of having our social security numbers now hacked and distributed. But it's impacting people on a much more routine basis, right? Yeah. In your basic email, you're probably getting spoof emails from, you know, the various scams out there all the time. And God forbid you click on one.

But, you know, UPS wants to tell me desperately about this package that's sitting in the warehouse that I, you know, I must click on the link to get the information. You know, if that email doesn't come five times a day, it's not coming. So the fact is, is we're all vulnerable to this. Yeah.

But, you know, UPS wants to tell me desperately about this package that's sitting in the warehouse that I, you know, I must click on the link to get the information. You know, if that email doesn't come five times a day, it's not coming. So the fact is, is we're all vulnerable to this. Yeah.

These hackers are, you know, they're testing everywhere they can and they're pushing into every sector, every business. My prior law firm had an infiltration and we had a number of clients have data access issues as a result. That's not good. It's not. And one of the largest food manufacturers out there was a client had 50,000 of their employee records were accessed.

These hackers are, you know, they're testing everywhere they can and they're pushing into every sector, every business. My prior law firm had an infiltration and we had a number of clients have data access issues as a result. That's not good. It's not. And one of the largest food manufacturers out there was a client had 50,000 of their employee records were accessed.

I could pierce through the law firm to get to it. And so, you know, and obviously in the law firm, to their credit, we had lots of training. We had lots and lots of cyber training. And we talked about phishing. They would do, they would come in and get an email and it would be like, you know, Hey, Mike, here's a document we need to continue to work on.

I could pierce through the law firm to get to it. And so, you know, and obviously in the law firm, to their credit, we had lots of training. We had lots and lots of cyber training. And we talked about phishing. They would do, they would come in and get an email and it would be like, you know, Hey, Mike, here's a document we need to continue to work on.