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Mike Feazel

👤 Speaker
466 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

That would be the bad.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

I haven't, I haven't hit that yet.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

So no.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

I have category one, but that doesn't count.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

No, no asphalt shingles.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Tile, yeah, tile and flat, all concrete.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Just continue to do what we're doing right now.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

We're going through a bit of a pivot because of the challenges with marketing.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

It's been very difficult.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Sixty percent zero click.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Right.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

So that's driving up cost per lead.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Everybody I'm talking to and within the large companies, even medium sized companies are getting hit by it.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Regional and national companies have an AI overview.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

When you search RoofMax or RoofMax reviews, it says reviews are mixed.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

We have 19,000 reviews, 4.9 stars.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

They're not mixed.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Yeah, I know.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

Right.

Escaping the Drift with John Gafford
He Sold His Roofing Business for $60M (Here’s What He Built Next) - Mike Feazel

But Google is trying to be fair and balanced.