Mike Feazel

You know, we can do it on roofs that they're all the way up to the end of their perceived life.

90% of roofs that we approach that we get on where the customers had multiple quotes for replacement, nine out of 10 roofs were able to take it out another five years.

80% of those roofs, we can take out another 10 years, two treatments.

Every five years, we apply the treatment again.

And probably 60% of the roofs, we can take out three treatments or double the life of the roof and take it out 15 years.

We do.

So they're accepting not so much roof max or now there's a whole industry that has grown up around what we've done.

There's competitors, which we see as healthy.

The insurance company will never support a product

They just want to say that, hey, you've got five years of remaining life.

So let's say you think you need a new roof.

The insurance company sends you a cancellation letter.

We come out, we treat the roof, an inspector comes out, inspects the roof, says this roof has five years of serviceable life.

You send that to the insurance company and the insurance company will keep the insurance policy intact without replacement.

I'm going to say that they quit too soon, like most people.

We just went in and did the grind and didn't stop.

Tenacity, persistence, same with any company.

And I think I understood how to take it to market better than they did.

They were trying to take it to roofing companies.

And as a roofer, so did I, but I very quickly pivoted and realized the roofers were not our partner.