Mike Feazel

90% of roofers are replacement contractors, not maintenance contractors.

And so quickly we went after business opportunity seekers because they saw it as a great opportunity.

Correct.

I want the $20,000 replacement, not the $5,000 rejuvenation 100%.

It is.

Yeah.

We went after like a franchise gator, all the, the, the franchise aggregators that are lead aggregators.

And then we create a lot of our own marketing on Facebook and YouTube and, you know, pay-per-click ads, people looking for a business opportunity and just went that route and really worked well.

Yeah, and we are a dealership model, which is similar to a franchise.

We control the brand.

All of the vehicles are wrapped the same.

We build out vans for the, excuse me, for the dealers.

Then we support them in taking the product to market in their local market.

We have marketing programs, TV, radio, direct mail, social media, and that's on the corporate side.

They also do a lot of the marketing themselves.

Talking to real estate investors, real estate agencies, home inspectors, things of that nature.

From a corporate side, the franchise model is a very difficult model.

It's a lot easier to manage a dealership model.

I also felt as I looked at the franchise models, franchising is great for pizza and hamburgers, but when you have to go build the business yourself, meaning that franchisee or that dealer,

we only make money when you buy product.