Mike Graham

And I'm kind of going, well, it isn't actually.

What's important is how much fruit you're growing and how much fruit you can grow and whether you can be competitive.

The carbon footprint of strawberries is ridiculous.

I mean, what are you talking about?

But if you try and tell them that, it's all about sustainable this and sustainable that and, you know, drive an electric car.

There's fury now about people who are having to pay, you know, road tax for an electric car.

I find hilarious, you know, because we said it at the time, you know, when people stop buying petrol cars, they'll be out of pocket.

So they'll need to come after you for the money.

Well, I'm still getting an electric car because it's the right thing to do.

And now they're all going, oh, shit, you know, I'm getting taxed.

Welcome to the real world, you know.

Yeah.

Well, I say this a lot.

You know, nobody talks about food inflation.

And when they do, they say, oh, you know, food inflation is really bad.

That's 5%.

You know, is it bollocks?

You know, if you look at the prices just as I just go to the supermarket, you know, things that used to be, I don't know, a packet of pasta for 50p, it's now like 125.

And you go, well, when did that happen?

You know, it's literally gone up by, you know, a factor of more than twice what it was.