Mike Hardenbrook
speaker
3,502 appearances
21 recordings
1 series
first heard May 2026
last heard 13 Aug
Mike Hardenbrook’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 21 in all, peaking in Jul 2026 with 9.
Appearances
That's separate from willpower.
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That's actually a script.
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And when I say script, I mean the invisible rules that we inherit about how alcohol belongs in moments and what we think it'll give us once it's there.
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Basically, sometimes the thing pulling
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Towards a drink is not the drink.
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It's the meaning that we were all taught and attached to it.
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And that's not just me theorizing here.
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There's actual research on how alcohol gets marketed.
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And I'll give you the short version.
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The ads, they were never really selling the drink.
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They were selling what the drink is supposed to mean.
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So what do I mean by this?
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They don't just sell beer, they sell the game.
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They don't just sell wine, they sell the exhale at the end of the day.
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They don't just sell margaritas.
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They sell that feeling that, hey, it is vacation mode and it has officially begun.
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And when those messages get repeated enough, they stop feeling like advertising and they start feeling like
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Culture.
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And culture, repeated enough, is
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starts feeling like reality.
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Showing 2121–2140 of 3,502 · page 107 of 176
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