Mike Krieger

Yeah, it really is. And the feedback we've gotten post shutdown for Artifact was, you know, it's a mixture of sadness, but also kudos for calling it when you saw it. And I think that there's value to also having a moment where you say, you know, we've seen enough here. I think for us, it was the product I still love and miss. And in fact, like I will run into people and I'll be like,

Yeah, it really is. And the feedback we've gotten post shutdown for Artifact was, you know, it's a mixture of sadness, but also kudos for calling it when you saw it. And I think that there's value to also having a moment where you say, you know, we've seen enough here. I think for us, it was the product I still love and miss. And in fact, like I will run into people and I'll be like,

Yeah, it really is. And the feedback we've gotten post shutdown for Artifact was, you know, it's a mixture of sadness, but also kudos for calling it when you saw it. And I think that there's value to also having a moment where you say, you know, we've seen enough here. I think for us, it was the product I still love and miss. And in fact, like I will run into people and I'll be like,

I would expect them to say, I love Instagram. They're always like, I love Anthropic. Like, Artifact. I really miss Artifact. So we had a resonance with a too small but very passionate group of folks. But we'd been working on it kind of in the kind of full run of it about three years. And the product had been out for a year.

I would expect them to say, I love Instagram. They're always like, I love Anthropic. Like, Artifact. I really miss Artifact. So we had a resonance with a too small but very passionate group of folks. But we'd been working on it kind of in the kind of full run of it about three years. And the product had been out for a year.

I would expect them to say, I love Instagram. They're always like, I love Anthropic. Like, Artifact. I really miss Artifact. So we had a resonance with a too small but very passionate group of folks. But we'd been working on it kind of in the kind of full run of it about three years. And the product had been out for a year.

And we were looking at the metrics, looking at growth, looking at what we had done. And we kind of had a moment where we said, are there ideas or kind of product directions that we'll feel dumb not having tried before calling it? And we had a list of those, and that was kind of mid last year.

And we were looking at the metrics, looking at growth, looking at what we had done. And we kind of had a moment where we said, are there ideas or kind of product directions that we'll feel dumb not having tried before calling it? And we had a list of those, and that was kind of mid last year.

And we were looking at the metrics, looking at growth, looking at what we had done. And we kind of had a moment where we said, are there ideas or kind of product directions that we'll feel dumb not having tried before calling it? And we had a list of those, and that was kind of mid last year.

And we basically took the rest of the year to work through those, got to the end of the year and said, yeah, those moved the needle a little bit, but not enough to convince us that this was really on track to be something that the team and we were collectively going to spend a lot of time on over the coming years. And that was the right moment to say, all right, let's pause, let's step back.

And we basically took the rest of the year to work through those, got to the end of the year and said, yeah, those moved the needle a little bit, but not enough to convince us that this was really on track to be something that the team and we were collectively going to spend a lot of time on over the coming years. And that was the right moment to say, all right, let's pause, let's step back.

And we basically took the rest of the year to work through those, got to the end of the year and said, yeah, those moved the needle a little bit, but not enough to convince us that this was really on track to be something that the team and we were collectively going to spend a lot of time on over the coming years. And that was the right moment to say, all right, let's pause, let's step back.

this the right time to shut it down and the answer was yes it's actually if you haven't seen the yahoo yahoo basically bought it took all the code and redid yahoo news as artifact or the other way around and it's it's very funny like you'll you'll have a little bit of like a bizarre world moment the first thing like this is almost exactly like artifact a little bit more purple some different sources but yeah it was it was definitely the right decision and like

this the right time to shut it down and the answer was yes it's actually if you haven't seen the yahoo yahoo basically bought it took all the code and redid yahoo news as artifact or the other way around and it's it's very funny like you'll you'll have a little bit of like a bizarre world moment the first thing like this is almost exactly like artifact a little bit more purple some different sources but yeah it was it was definitely the right decision and like

this the right time to shut it down and the answer was yes it's actually if you haven't seen the yahoo yahoo basically bought it took all the code and redid yahoo news as artifact or the other way around and it's it's very funny like you'll you'll have a little bit of like a bizarre world moment the first thing like this is almost exactly like artifact a little bit more purple some different sources but yeah it was it was definitely the right decision and like

You know it's a good decision when you step back. And the thing you regret is it didn't work out, not that you had to make that decision or that you made that exact decision at the time that you did.

You know it's a good decision when you step back. And the thing you regret is it didn't work out, not that you had to make that decision or that you made that exact decision at the time that you did.

You know it's a good decision when you step back. And the thing you regret is it didn't work out, not that you had to make that decision or that you made that exact decision at the time that you did.

I would agree with the assessment, maybe different root causes. I think what we saw, some sites were able to balance kind of a mix of subscription, tasteful ads, good content. I would put The Verge at the top of that list. I'm not just saying that. I'm talking to you. Legitimately, every time we linked to a Verge story from Artifact, somebody clicked through.

I would agree with the assessment, maybe different root causes. I think what we saw, some sites were able to balance kind of a mix of subscription, tasteful ads, good content. I would put The Verge at the top of that list. I'm not just saying that. I'm talking to you. Legitimately, every time we linked to a Verge story from Artifact, somebody clicked through.