Mike Krieger

I've heard the pitch from startups even before I joined here, like, we're going to do that. We're going to be so much better. And the new action button means that you can bring it up and then press up. I'm like, no, the default really, really matters there. Instagram never tried to replace the camera.

I've heard the pitch from startups even before I joined here, like, we're going to do that. We're going to be so much better. And the new action button means that you can bring it up and then press up. I'm like, no, the default really, really matters there. Instagram never tried to replace the camera.

I've heard the pitch from startups even before I joined here, like, we're going to do that. We're going to be so much better. And the new action button means that you can bring it up and then press up. I'm like, no, the default really, really matters there. Instagram never tried to replace the camera.

We just tried to make a really good thing about what you could do once you decided that you wanted to do something novel with that photo. And then sure, people took photos in there. But by the end, when we left, it was like, 85% library, 15% camera, right? Like there's a real value to like the thing that just requires the one click.

We just tried to make a really good thing about what you could do once you decided that you wanted to do something novel with that photo. And then sure, people took photos in there. But by the end, when we left, it was like, 85% library, 15% camera, right? Like there's a real value to like the thing that just requires the one click.

We just tried to make a really good thing about what you could do once you decided that you wanted to do something novel with that photo. And then sure, people took photos in there. But by the end, when we left, it was like, 85% library, 15% camera, right? Like there's a real value to like the thing that just requires the one click.

So it was interesting because, you know, every WWDC that would come around, pre-Instagram, I loved watching those announcements. I was like, well, what are they going to announce? And then like a change is like, oh, what are they going to announce? You get to the point where you realize they're going to be really good at some things. Google's going to be great at some things.

So it was interesting because, you know, every WWDC that would come around, pre-Instagram, I loved watching those announcements. I was like, well, what are they going to announce? And then like a change is like, oh, what are they going to announce? You get to the point where you realize they're going to be really good at some things. Google's going to be great at some things.

So it was interesting because, you know, every WWDC that would come around, pre-Instagram, I loved watching those announcements. I was like, well, what are they going to announce? And then like a change is like, oh, what are they going to announce? You get to the point where you realize they're going to be really good at some things. Google's going to be great at some things.

Apple's going to be great at some things. You have to find the places where you can differentiate either in a cross-platform way, either in a depth of experience way, either in a novel take on how work gets done way, or be willing to do the kind of work that some companies are less excited to do because maybe at the beginning they don't seem super scalable.

Apple's going to be great at some things. You have to find the places where you can differentiate either in a cross-platform way, either in a depth of experience way, either in a novel take on how work gets done way, or be willing to do the kind of work that some companies are less excited to do because maybe at the beginning they don't seem super scalable.

Apple's going to be great at some things. You have to find the places where you can differentiate either in a cross-platform way, either in a depth of experience way, either in a novel take on how work gets done way, or be willing to do the kind of work that some companies are less excited to do because maybe at the beginning they don't seem super scalable.

I mean, I open up the App Store and ChatGPT is regularly second. I don't know what their numbers look like in terms of that business, but I think it's like pretty healthy right now. But long-term, I think it's, yeah. I actually, I optimistically believe yes, because I think they, even on a like,

I mean, I open up the App Store and ChatGPT is regularly second. I don't know what their numbers look like in terms of that business, but I think it's like pretty healthy right now. But long-term, I think it's, yeah. I actually, I optimistically believe yes, because I think they, even on a like,

I mean, I open up the App Store and ChatGPT is regularly second. I don't know what their numbers look like in terms of that business, but I think it's like pretty healthy right now. But long-term, I think it's, yeah. I actually, I optimistically believe yes, because I think they, even on a like,

Let's conflate mobile and consumer for a second, which is not a super fair conflation, but I'm going to go with it for a second, which is so much of our lives still happen there that whether it's within LLM plus recs recommendations or LLM plus shopping or LLMs plus even dating, I have to believe that at least a heavy AI component can be in a $7 billion plus business, but not one where you are trying to effectively be...

Let's conflate mobile and consumer for a second, which is not a super fair conflation, but I'm going to go with it for a second, which is so much of our lives still happen there that whether it's within LLM plus recs recommendations or LLM plus shopping or LLMs plus even dating, I have to believe that at least a heavy AI component can be in a $7 billion plus business, but not one where you are trying to effectively be...

Let's conflate mobile and consumer for a second, which is not a super fair conflation, but I'm going to go with it for a second, which is so much of our lives still happen there that whether it's within LLM plus recs recommendations or LLM plus shopping or LLMs plus even dating, I have to believe that at least a heavy AI component can be in a $7 billion plus business, but not one where you are trying to effectively be...

like Siri++. I think that's a hard place to be.

like Siri++. I think that's a hard place to be.