Mike Michalowicz
speaker
1,537 appearances
2 recordings
1 series
first heard Feb 2026
last heard 20 Feb
Mike Michalowicz’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Feb 2026 with 2.
Appearances
And there's a meager amount left for the owners.
What we also found is that the spending is kind of aimless.
It's just like, oh, I heard we should be running Facebook ads because other people told me I'll do this and I'll do that.
And there's no concentrated effort in a certain area.
What's interesting is we start constraining the operating expenses.
So we allocate more toward profit and so forth, reduce that OPEX from 95% to 90 and then 80 and so forth.
That the business owner, their behavioral response is interesting.
It doesn't reduce the impact that the business is having.
Instead, what it does is it requires them to focus more on what is having impact, and they make bets on the sure things.
Instead of just randomly testing stuff, they say, you know what?
We've had success here.
Let's do more of that.
Or let's bring in an expert that can tell us actually how to do Facebook ads so we just don't blow money out the window.
And they start becoming more focused.
The greatest surprise for me, I never expected this, is businesses that deploy profit first and reduce their operating expenses, in the vast majority of cases, grow faster than their contemporaries who aren't doing profit first.
What I'm saying is most profitable companies grow faster than unprofitable or check-by-check surviving companies.
So it's interesting.
Do you think it takes money to make money?
That's what we've been told.
You need to spend as much as you can.
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