Mike Michalowicz

speaker

1,537 appearances 2 recordings 1 series first heard Feb 2026 last heard 20 Feb

Mike Michalowicz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Feb 2026 with 2.

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And there's a reason behind this.

Everything I'm teaching in Profit First is a behavioral-based justification behind it.

And the 90-day thing, there's an interesting phenomena around 90 days.

90 days is far enough out that you have to make effort to get there.

But it's close enough that you can anticipate it.

It is pretty imminent.

So it's a good rhythm.

If you took profit once a year, it's so long out, people don't even think about it.

But since every 90 days is just around the corner, we keep on pushing toward it.

Oh my gosh, can we be more profitable?

So it builds our energy around it.

This isn't just a behavioral principle that I'm suggesting.

All major public corporations do 90-day profit distributions, or the majority do.

Ford, every quarter, sends out their profit distribution.

And you'll see that with most public companies.

They know the number one fiscal discipline is engagement with the shareholders.

Get shareholders excited.

If you reward them every 90 days, that's the highest level of engagement.

Conversely, you'd think, well, why not just take out profit every week?

I'll get really excited.

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