Mike Michalowicz
speaker
1,537 appearances
2 recordings
1 series
first heard Feb 2026
last heard 20 Feb
Mike Michalowicz’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Feb 2026 with 2.
Appearances
Never.
It rarely, rarely happens that you have that huge client and all that money comes in and now you can reserve it and sit back and go on easy street.
What we need to do is every transaction, every time there's a deposit, a predetermined percentage goes to our profit.
What happens is we start reverse engineering profit.
If I want my company to have a 20% bottom line profit and I get $1,000, I know 20% is $200.
$200 is hidden away.
And now I'm reverse engineering that profitability.
I have 800 left.
That's what I have to work with to run my business.
So by taking out of every deposit, now in practice, I wouldn't do every single transaction.
We usually do it once or twice every two weeks.
We allow the money to accumulate.
So every couple of weeks, the accumulated money, then we take our profit first and then go through these allocations.
So it's much more rhythmic, but nonetheless, by taking the profit first, it becomes this habitual reverse engineering of profitability and it assures profitability.
You will always be profitable because you took your profit first.
I was doing a keynote two days ago.
I just got back and there's a large audience tonight.
I asked the audience, I said, why did you start a business?
And they all shared the same two reasons.
And I hear all the time.
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