Mike Weed
speaker
17 appearances
1 recordings
1 series
first heard Sep 2011
last heard Sep 2011
Mike Weed’s voice in public audio — every appearance, attributed to the second.
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Appearances
Initially, there was a vague promise by the organising committee in Singapore in 2005 at the final bid presentation that London would inspire a new generation to take part in sport.
Then, a couple of years later, the previous government established a specific target of
of getting 1 million more people participating in sport three times a week for at least 30 minutes each time.
So that's three times a week for 30 minutes a time.
And they want to get a million more people participating at that level between 2007-8 and 2012-13.
So over a five-year period, getting a million more people participating at this level.
This effect is something we call the demonstration effect.
So it's the idea that people get inspired by elite sports, sports people and sports events to participate themselves.
One of the problems about this is that using elite sport and elite sports people to try and inspire the population in general to participate is that you can get an effect called the competence gap.
And here, this is where people who...
don't and never have participated in sport, watch somebody like Kelly Holmes winning a double gold medal in Beijing, and they think, well, if that's what sport is, it's so far beyond anything I could ever do that it's almost not worth me trying.
So there can be a negative effect among people who haven't really played sport in the past in terms of putting them off sport because they think it's too difficult for them.
Going back then to the one million more people participating in the five years from 2007-8, essentially what this requires is 200,000 people a year for five years.
There's a very big national survey called the Active People Survey that's run by Sport England.
What we've seen halfway through that period is that rather than having got 500,000 people participating, so far we've got 109,000 people.
people participating.
At the current rate in order to hit that legacy target of a million more people will need another 20 years.
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