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Mikey Shulman

๐Ÿ‘ค Speaker
471 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

Yeah, but 10 seconds is worse than eight. I don't see us getting to one second anytime soon, but I think that the crossover that you're talking about, we're still kind of far away from.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

Yeah, but 10 seconds is worse than eight. I don't see us getting to one second anytime soon, but I think that the crossover that you're talking about, we're still kind of far away from.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

There's a few things we look at there. The most salient one is actually just like, did you hit the paywall your first day? Even if you didn't go through it for whatever reason, if you hit the paywall, you just enjoyed the last 10 or 12 minutes of your life. And I know I did something good there. If you made one song and threw it away and never came back to it, we didn't wow you.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

There's a few things we look at there. The most salient one is actually just like, did you hit the paywall your first day? Even if you didn't go through it for whatever reason, if you hit the paywall, you just enjoyed the last 10 or 12 minutes of your life. And I know I did something good there. If you made one song and threw it away and never came back to it, we didn't wow you.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

There's a few things we look at there. The most salient one is actually just like, did you hit the paywall your first day? Even if you didn't go through it for whatever reason, if you hit the paywall, you just enjoyed the last 10 or 12 minutes of your life. And I know I did something good there. If you made one song and threw it away and never came back to it, we didn't wow you.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

You didn't have that magical experience. We missed our mark. So I think that's like kind of the most important one. And it's fairly high how the fraction of people that hit the paywall their first day.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

You didn't have that magical experience. We missed our mark. So I think that's like kind of the most important one. And it's fairly high how the fraction of people that hit the paywall their first day.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

You didn't have that magical experience. We missed our mark. So I think that's like kind of the most important one. And it's fairly high how the fraction of people that hit the paywall their first day.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

Yeah.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

Yeah.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

Yeah.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

We do want you to do an annual subscription though. I think in some sense, not the most deliberate decision, but we made a decision to start charging from day one, which is like a little bit against the traditional wisdom of Silicon Valley of just like give the product away for free, scale, scale, scale. And why did you? And we didn't want to be a novelty item.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

We do want you to do an annual subscription though. I think in some sense, not the most deliberate decision, but we made a decision to start charging from day one, which is like a little bit against the traditional wisdom of Silicon Valley of just like give the product away for free, scale, scale, scale. And why did you? And we didn't want to be a novelty item.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

We do want you to do an annual subscription though. I think in some sense, not the most deliberate decision, but we made a decision to start charging from day one, which is like a little bit against the traditional wisdom of Silicon Valley of just like give the product away for free, scale, scale, scale. And why did you? And we didn't want to be a novelty item.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

We wanted to be giving people something that they enjoyed enough to pay for. And so I remembered when we launched this thing, it was a Discord bot. We started collecting, you know, we always had this free tier, same free tier as it is today. And if you wanted to do more, you had to pay. And a surprising number of people subscribed in that first month.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

We wanted to be giving people something that they enjoyed enough to pay for. And so I remembered when we launched this thing, it was a Discord bot. We started collecting, you know, we always had this free tier, same free tier as it is today. And if you wanted to do more, you had to pay. And a surprising number of people subscribed in that first month.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

We wanted to be giving people something that they enjoyed enough to pay for. And so I remembered when we launched this thing, it was a Discord bot. We started collecting, you know, we always had this free tier, same free tier as it is today. And if you wanted to do more, you had to pay. And a surprising number of people subscribed in that first month.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

And it was a sign that like, hey, this is a real thing. But even without the revenues, which are fantastic to have, and they offset a lot of GPU burn, knowing what gets people to subscribe is such valuable data that I don't know how we would do this without it. What do you mean by that? What did you learn from that valuable data?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

And it was a sign that like, hey, this is a real thing. But even without the revenues, which are fantastic to have, and they offset a lot of GPU burn, knowing what gets people to subscribe is such valuable data that I don't know how we would do this without it. What do you mean by that? What did you learn from that valuable data?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno

And it was a sign that like, hey, this is a real thing. But even without the revenues, which are fantastic to have, and they offset a lot of GPU burn, knowing what gets people to subscribe is such valuable data that I don't know how we would do this without it. What do you mean by that? What did you learn from that valuable data?