Minda Smiley

Yeah, I mean, I don't think we're going to see any big changes happen overnight, right?

I think I'm going to draw a parallel to TikTok here.

You know, whenever we saw a lot of uncertainty around the ban and we didn't know exactly what was going to happen to the app in the U.S.,

we actually didn't really see a lot of advertiser pullback or even user pullback.

So that's all to say that I think in these moments that are very headline grabbing and whatnot, even though they are big news, it doesn't necessarily mean that we're actually seeing marketers pull back quite yet, users pull back quite yet.

Now, that's not to say that in the long run that won't change.

I think ultimately, as Kurt was saying,

If we do see these products or these apps and these platforms significantly change in terms of how people can use them, what features are on them, then yes, that's the moment I think we would definitely see a larger pullback from marketers and users.

Yeah, it's a great question.

I mean, obviously, in this exact case, like you said, it was just meta and YouTube.

But this is just the very beginning.

And I think ultimately, we could see a world where, yeah, all of the major social networks, Snapchat, Instagram, Facebook, all the ones that continually come up in these conversations could be implicated.

Yeah, it's a great question to me.

That's something I've been talking about a lot lately is that none of this is happening in a silo.

I mean, these verdicts are landmark cases for sure, but we are seeing just generally social behaviors evolve and shift as they always do.

I mean, we are seeing time spent on social media in the U.S.

kind of hit a wall.

To be clear, people still spend incredible amounts of time on these platforms, which is why these cases are happening in the first place.

But we are kind of seeing that major growth that's been happening for

for years now, is starting to hit a wall.