Mitch Thrower
๐ค SpeakerAppearances Over Time
Podcast Appearances
should have been in the 25 million range.
But obviously, COVID was just a crushing blow to the event industry.
There's a $3 billion drop out of the event management software business.
It's kind of the black swan, if you will.
But I think it's Shervin who said from Virgin Hyperloop, unicorns are born when black swans take flight.
So we decided to go out and focus on acquisitions and expanding into different geographic regions because indeed, the world will respond differently and different parts of the world will react
to vaccinations and emerging from this faster than other parts of the world.
So that would be one thing I'd want to hold back as well.
in terms of the COVID drop, but I will share with you, it was significant.
The great thing is a lot of our partners, right?
A lot of our partners are museums that we power the technology for churches, you know, temples, synagogues.
We do registration for festivals and galas and all of the events, a lot of which aren't happening currently, although a lot of them are also using our virtual event technologies.
But it's a fraction of what it would be in a lot of those.
And some, we expect around 5% up to 8% of the event organizers globally will actually just not make it, not make it through.
But the demand, the demand that we're tracking on the other end of this, on the other end of the nightmare is significant.
When New Zealand opened up again after their first lockdown, which was abbreviated compared to the rest of the world, they broke 16-year attendance records at their events.
and have maintained like a 20 to 30% increase in the people that are going to out and experiencing events in the real world.
Yeah, so from a video tech stack, we refer folks and integrate with other video tech stacks.
So when people are powering their event from a virtual perspective, they will use our system
to do everything from registration, sponsorship management, marketing, analytics, CRM, customers, refund, whatever it might be.