Mitch Thrower

And they can pick because events that are using video really have two goals, right?

They either want to broadcast to as many people as possible, in which case they're going to want to pipe it out over Instagram and YouTube and Vimeo.

And so a host of, that's one dimension of a virtual event.

Another one is someone who wants restricted access, right?

That's really where groups are trying to say, well, you have to buy a ticket to get access to what you're watching or what you're interacting with.

So we took a step back and said, let's sit on top of that

Because each organization is going to want to do it slightly differently.

And there's been so much, there's been a lot of chaos.

We just wanted to be, you know, we wanted to be the Levi's, I guess, in that situation.

Yeah.

So remember, the capability, we are not doing video the way Hopin or Zoom or YouTube or if you're having someone who's getting access.

Our primary activity is really for the event organizers to be able to use any of those platforms.

We didn't want to limit any of our event organizers.

For example, if it's your local organization or a national group, they may have a specific tendency to use a Zoom or to use a Hopin.

Although Hopin is,

in some ways, a significant competitor.

Impressed with what they're doing, found he's a great guy.

But I think ultimately, for what we're trying to do, it really is tackle that mid-market and allow people to use any video integrations that they would like.

So we focused on integrating with the various video platforms so that when people are running their apps for experiencing the back and forth, connectivity, check-in, sponsorship, marketing that event,

Um, also doing ticketing for that event for really the commercial enterprise.