Mitchell Berger

And it's easy to, you know, I think folks like to talk about genre.

But what I love to tell people is within the medium of anime, there's all kinds of genres.

There's action.

There's romance.

There's whatever you want.

Slice of life.

For Demon Slayer...

I tell you, if you want giant robots, we got that.

If you want people throwing fireballs at each other, we got that.

If you're really interested in what it's like to be a calligrapher living on the northern shore of Japan, we've got a show about that as well.

It's a great show.

So it's just there's something for everyone.

For Demon Slayer itself, I think what was really important to us was it's such a passionate fan base.

For us, the marketing was about reaching those fans and saying, look, just know that this film is here.

That was getting that fan base activated so that they knew the film was there, making sure they knew this was the only way to see the culmination of the arc is we're doing this in theaters.

I think one of the great messages that we've seen is that the only way to see this this year is in theaters, which is phenomenal.

So the marketing campaign was all about that education, is getting people excited, reminding them why they love the franchise, and then letting them know when the movie was going to come out.

It's fairly straightforward.

Yeah, I think that from a pure film perspective, it is an enjoyable film.

If you've never seen Demon Slayer,