Mitchell Reichgut

That's in the contract that you and I signed.

So the name of the company, J-WEN, means truth.

And I founded it, as you noted, many moons ago out of my house with this idea that advertising could be transparent and honest and actually deliver tangible results.

So our job is to get millions of people to engage with video and visit websites from Fortune 500 brands.

So today we have about 75 people across four different cities in the U.S.

and we work with a number of big household brands.

connecting them in a really simple, honest way with the people that they want to reach.

What it means is if you're a major brand, let's say you're a brand of spaghetti sauce.

Okay, so you're a household name, a brand of spaghetti sauce, let's say, and you want to reach Hispanic moms 35 and up in different sections of the United States.

You have a video.

You come to us.

We will connect you with those people on their mobile devices, on tablets, and on desktops.

So they will engage with the video.

You'll be able to track everything, see exactly who it is.

And we don't ever interrupt your audience.

They get to opt in in exchange for points in a game or access to content or other rewards.

Yeah, it's kind of like that, except we're in apps because 90% of the time that all of us spend on a mobile device is in an app.

And most of those apps are games.

So if you're playing a game, we're never going to put a pop-up or interrupt you.

Even that example that you gave is quasi-interruptive.