Mitchell Reichgut

You want to power up, or if you're in an app like Viggle and you want to watch something like Modern Family, you know where to go.

You can spend time with a brand, get the thing you want, and then move on.

No, we do this for free because we really just like— Bullshit!

We charge, you know, most of our industry is what's called a CPM, a cost per thousand.

So it's very old style advertising where millions of people see and you charge for the impressions.

We're a little bit more advanced than that.

We only charge when somebody chooses to engage and the client actually gets the value that they're paying for.

So sometimes they'll buy on a completed view.

So it'll be a CPCV, cost per completed view, or sometimes just a view initiation because most people watch to the end anyway.

We also get people to share and like and visit the brand's websites.

Yeah, exactly.

And the great thing about when you don't interrupt people is they tend to watch to the end.

So we get 90 some odd percent of people watching to the end of a 30 second spot and three to five percent of those people visiting the brand's website or taking a social action afterwards, which is stellar.

Well, so let's move it from the Food Network and bring it to an app so it's a game.

It's a Crossy Road style game or it could be there's a comic book ad called Tapas where you can access free comic books by engaging with a brand.

So that's more likely where they're going to be.

And when somebody decides to opt in, we can even ask them a question.

We can say, are you in the market to buy a car?

Or for a food brand, do you speak Spanish in the home or do you have kids?

Yeah, it's definitely not a pop-up.