Mitchell Reichgut

Well, the neat thing is that each of our app integrations, we give them the power to create the interaction the way that they think is best.

So if you are a user of Top Us, you know that app and you know where to go to earn your free access.

I see.

You know, because unlike in a web kind of environment, app developers pay seven or eight dollars just for every single user that downloads that app.

So they're precious.

We never have a pop up.

We never interrupt.

And each publisher knows their audience best and they know how to talk to them and how to engage them.

Yeah, it's a really sophisticated tech platform that works super well for the app developer because they're taking a big chance.

Apps are a complex business.

They have to take what's called an SDK, that's our technology, put it in their app, and then resubmit it to Google and to Apple for approval, and then have everybody update.

And if we make a mistake, you can't just pull it back.

So it's a really sophisticated piece of software that empowers them to get their users to engage when they're ready.

We bootstrapped this thing all the way until 2015 when we finally did a, not a VC deal, but a private equity deal with a company called Halyard Capital.

And that was the first, you know, after we were a big mature company, the first financial deal we ever did.

You know, it was an interesting thing because we finally met a partner that we really wanted to be in business with.

I mentioned private equity is a very different kind of a thing.

We were highly profitable.

We had a lot of money in the bank.

We were expanding well.