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Mitchell Reichgut

๐Ÿ‘ค Speaker
153 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

When I was running, you mentioned Bates Interactive.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

I actually left in 2001 and started this out of my house.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

right then.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

And it was four years of sort of scrapping and scraping and deciding what I wanted to be.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

I had never planned on being an entrepreneur.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

It kind of happened to me by accident.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

So I left my big corporate job where I was running a huge department and just started from nothing.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

And

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

decided after a couple of years that I really liked it.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

And then it took me a while to figure out what I wanted it to be because I had come from the advertising world.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

I was an art director, a copywriter, and then I built websites.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

Now I wanted to do something different.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

And this was when ad tech was really starting.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

I met my now partner, Corey, who was consulting for Sony at the time.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

And he and I built this nation platform to distribute video and it took off from there.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

Oh, my God.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

Well, by 2000, I'll tell you this, by like 2008 or 2009, we're in the multiple millions of dollars.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

Before that, it was less.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

Yeah, it was like 2007, 2008, we're like a million, two million in revenue.

SaaS Interviews with CEOs, Startups, Founders
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

Well, this isn't really, it's not the kind of business where we're going to take in $50 million and pass it through.