Mitchell Reichgut

For us, I can share with you that we've been growing 10, 20, 15 percent over the past several years profitably.

So it's a nice, slow, steady curve.

We're just disciplined business people.

And we have been able to grow this business in a profitable way because of that.

No, our dollars come from commitments from brands and their media buying partners.

Some of them are per project.

Some of them are annual upfront commitments.

Well, it's interesting that you're asking that in a different way, but I'm really not able to answer specific financial questions like that.

Yeah, no, it's a great question.

So the pricing model will vary a little bit depending on what the ask is, because it's much, for instance, if an auto company came to us and said they really want to reach only high-end consumers in certain demographic areas with household income 200K and above, that's a more expensive ask.

So our price is going to be higher.

We're going to be tossing out lots of people who want to view the ad but aren't correct.

A less expensive play would be the spaghetti sauce example where everybody buys it.

Well, a CPM, a cost per thousand in this industry, could be $8, $12, $20.

We're going to charge a cost per engagement, which is a little more than that because it's an actual consumer who's taking their interest.

I would say in the industry, a $20 CPM is a premium high CPM.

Okay.

And we tend to be a little higher than those CPMs because it's an engagement.

It's engagement.

I loved my boss, but I did not like my job after a while.