Mitesh Patel
speaker
112 appearances
2 recordings
1 series
first heard Apr 2016
last heard Dec 2016
Mitesh Patel’s voice in public audio — every appearance, attributed to the second.
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Appearances
And when it comes to sustainability, you know, the challenge is you're taking an individual who's raised their hand and said, I have a problem changing my behavior.
I'm going to go out and get a wearable device.
And then you're not only asking them to change that behavior, be more physically active, lose weight, take their medicines, quit smoking, whatever it might be, but you're also asking them to do a variety of other tasks, like remember to wear the device every day.
Many of these devices require charging on a daily or every other day basis.
And then in order to do anything with the data, you often have to sync it to your smartphone or a computer.
And it turns out that these small steps really add up to high hurdles.
It's really the motivation that makes the difference.
You know, if you've got that kind of motivation with or without a device, you're likely to be more successful than someone who doesn't have the motivation.
Now that device can help you on the path towards achieving your goals, but the key is how do we give the devices to people, help them sustain their use, you know, make sure that they're accurate in in tracking what they say they track.
But then find a way to hone in on that motivation.
Our group has been conducting randomized clinical trials to test different ways to design financial and social incentives to see how we can harness that intrinsic and extrinsic motivation to change people's behavior.
In the gain arm, they were told every day you reach your step goal, which was 7,000 steps, you'd earn a dollar forty.
There was a lottery arm where you were in a lottery, you could win five or fifty dollars, and mathematically it averaged out to about a dollar forty.
And then there was a loss framing arm where individuals were told forty-two dollars has been placed in a virtual account with your name on it.
Every day you don't achieve the goal we'll take a dollar forty away.
And the results were quite interesting.
They control arm, which got no incentive, achieved their goal about thirty percent of the time.
the standard gain arm or the lottery arm achieved their goal thirty five to thirty six percent of the time.
So slightly higher, but statistically no different than not paying them at all.
Whereas the loss framing arm where we take into account that people really have a hard time giving up things that they have, they achieve the goal forty five percent of the time or a fifty percent relative increase.
Showing 81–100 of 112 · page 5 of 6
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