Molly McPherson

You know, it's certainly within the family.

But proper damage control right now does not look like anything.

An Instagram statement.

It's about containment.

It is likely legal.

It is NDAs.

It's looking at contracts line by line.

It is not going to be about dismantling the narrative that Brooklyn is putting out there.

Victoria and David Beckham right now need to contain the brand, keep their collaboration safe and let everybody know that everything is fine and be a little quiet at the moment.

There should be a statement, but it shouldn't match their sons.

Well, Nick brought up a very important part of it, that this is a family drama.

But in my work as a crisis manager, the same family dramas bleed into corporate dramas and brand dramas just like this.

This is no different than normal families.

But how interesting that David Beckham is coming out with a statement.

It is not official.

It is not directly discussing his son, but rather indirectly.

That is a PR move.

That is a PR statement.

The framing is not going to be about dismantling this idea that Victoria is the mother-in-law from hell.

They are going to frame the son as young.