Monica Petrucci
speaker
38 appearances
1 recordings
1 series
first heard Jul 2026
last heard 24 Jul
Monica Petrucci’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Yeah.
So a functional beverage is essentially any beverage that offers some kind of health benefit or added nutritional value.
So that could be anything for pre or probiotics for digestive health or electrolytes for hydration.
But it can span pretty far and wide.
Yes.
So they have been growing pretty steadily, I think, since about 2021.
The category in general is projected to reach around almost $340 billion by 2030.
So yeah, as you said, they were all over the floor at the fancy food show this year.
Yeah, I think that interest is kind of fading away a little bit.
I think consumers in general... Thank you for being so polite about that.
Well, there definitely still is a market for the traditional soda and juice.
Right.
But there is this other kind of side of the market that's growing, which is folks are less interested in, quote unquote, empty calories.
Right.
They're interested in beverages and also snack foods in general that make the most of everything that they're eating and drinking.
Yeah, exactly.
So younger consumers, especially like Gen Z and millennials are drinking less alcohol.
They're looking for more, you know, fun drinks that aren't alcohol, but maybe offer some kind of benefit, hydration or better digestion, things like that.
Yes.
Yep, exactly.
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