Monique Rodriguez

And sometimes we will be in the office and not see each other until we go home. And then we still talk about our day. Like, you know, we work in two separate entities, but we're actually together. So you have to give each other time to like have their space and miss each other. Because I think that's important because you are a person outside of, you know, who you are to your spouse.

And sometimes we will be in the office and not see each other until we go home. And then we still talk about our day. Like, you know, we work in two separate entities, but we're actually together. So you have to give each other time to like have their space and miss each other. Because I think that's important because you are a person outside of, you know, who you are to your spouse.

Yeah, it was a day that we launched. I realized that this is something special because when I did all of the other direct sale business, nothing ever took off. Like I couldn't sell something to save my life. And then when Mayel took off and then I had all these orders coming in, I was like, oh, this is different. You know, this is like...

Yeah, it was a day that we launched. I realized that this is something special because when I did all of the other direct sale business, nothing ever took off. Like I couldn't sell something to save my life. And then when Mayel took off and then I had all these orders coming in, I was like, oh, this is different. You know, this is like...

This is like God ordained because I had no clue that it would sell the way that it sold. And I remember my husband jumping in on board because he has the logistical background operations. That's what he focuses on. And I'm the visionary, the creator. So I created this product. I created this brand.

This is like God ordained because I had no clue that it would sell the way that it sold. And I remember my husband jumping in on board because he has the logistical background operations. That's what he focuses on. And I'm the visionary, the creator. So I created this product. I created this brand.

And then once we started selling, I'm like, oh, now we got to ship it out to people like the customer. So I have no idea how that works logistically. So he jumped on board with his logistical engineering background and set up a whole process and system. So we were like very organized. We had a... a two-man shop in our basement at the time. And we were just shipping out orders. And we were a team.

And then once we started selling, I'm like, oh, now we got to ship it out to people like the customer. So I have no idea how that works logistically. So he jumped on board with his logistical engineering background and set up a whole process and system. So we were like very organized. We had a... a two-man shop in our basement at the time. And we were just shipping out orders. And we were a team.

That's amazing. And yeah, we just came together. And I knew, like, this is something special. And if we put 1,000% into this, we can really make this thing big.

That's amazing. And yeah, we just came together. And I knew, like, this is something special. And if we put 1,000% into this, we can really make this thing big.

Yeah, so we went from our basement to the garage. So we had a three-car garage.

Yeah, so we went from our basement to the garage. So we had a three-car garage.

Yes, yes. So we had a time clock in the garage. We had a pumping system where my husband would like, he put this contraption together and we would pump out the Babassu deep conditioner and I would package it and label it. We had a whole operation. And... When we had the call to go into retail, it wasn't because we chose to go into retail. We were just focused on building and the company.

Yes, yes. So we had a time clock in the garage. We had a pumping system where my husband would like, he put this contraption together and we would pump out the Babassu deep conditioner and I would package it and label it. We had a whole operation. And... When we had the call to go into retail, it wasn't because we chose to go into retail. We were just focused on building and the company.

And we got the call from Sally Beauty. That was our first retail partner. And when we got the call, so Sally's headquarters is in Denton, Texas. And we happened to be there in Dallas for my daughter's gymnastic competition. And they called us like, hey, we want to meet with you guys. We're interested in bringing you into our stores.

And we got the call from Sally Beauty. That was our first retail partner. And when we got the call, so Sally's headquarters is in Denton, Texas. And we happened to be there in Dallas for my daughter's gymnastic competition. And they called us like, hey, we want to meet with you guys. We're interested in bringing you into our stores.

What are the odds that, number one, we're in Texas, and number two, like, I wasn't even thinking about retail. I had put Sally's on my vision board to go into retail year five. Because you know in textbook how they say, oh, once you hit five years, you have a viable business. So I was following what the book said. And that was my vision. So God said exceedingly abundantly. And when we got the call,

What are the odds that, number one, we're in Texas, and number two, like, I wasn't even thinking about retail. I had put Sally's on my vision board to go into retail year five. Because you know in textbook how they say, oh, once you hit five years, you have a viable business. So I was following what the book said. And that was my vision. So God said exceedingly abundantly. And when we got the call,

We told them no because we had our kids with us. And we're like, well, we don't have a babysitter. We're not from Texas. They're like, bring your kids to the meeting. And that was another, like, God moment where I'm like, oh, yeah, this is serious.

We told them no because we had our kids with us. And we're like, well, we don't have a babysitter. We're not from Texas. They're like, bring your kids to the meeting. And that was another, like, God moment where I'm like, oh, yeah, this is serious.