Monique Rodriguez

speaker

1,123 appearances 2 recordings 2 series first heard May 2025 last heard 26 Mar

Monique Rodriguez’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

Appearances

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Aspire with Emma Grede · From a Basement to a Billion Dollar Brand: The Greatest Founder Story You Never Heard · 26 Mar 2026 podcast

Correct.

That's unbelievable.

Yeah.

So it went wrong because I think it's important for any founder.

You got to know what's coming in and what's going out.

And even though like that's not it may not be your lane of expertise.

You got to find the right people that understand that space and that are experts in that space.

And, you know, ask a lot of questions and do as much research as you can to have a good perspective.

set of understanding of like a little bit about what they do.

So they're not like just blowing smoke over you.

And that was the error that we made because we had, you know, our accountant team that was, you know, doing our books as we went into retail and didn't really understand the space.

Right.

So you have what you call trade spend in the retail space, and then you have your marketing spend.

So the accountant that was working on, we didn't have a CFO.

We had an accounting like firm.

They were mixing our trade spend and our marketing spend together.

So we thought that we have more money to spend in marketing than what we had because- So you ended up really overspending in marketing.

For sure.

A hundred percent.

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