Morgan Housel

And of the 4,000 blog posts that I wrote,

Um, there's like three or four that stood at that word, you know, an order of magnitude bigger than the others.

And all four of those before I hit publish, I was like, should I, I don't, this is crazy.

This is insane.

Like, I don't even know if I want it.

This is crazy.

And there's, there's literally one of them that I, um, I, I published it, but I hit it from our blogs feed.

Because I was like, I just want to like, I want to have a link that I can show some people, but I don't know if I want people to see this yet.

And so if there is any metric that you know, like, or have some feel, it's that.

It's before you publish it, you're like, this is the craziest shit I've ever said in my life.

And I'm embarrassed to hit publish, but I think almost that's what you need to make it work.

And so when we pitch psychology money to all the big publishers, a lot of it wasn't just basic rejection.

A lot of it was like, there's no way that that would ever work because it was a weird idea.

I was like, look, there's no central thesis to this book.

It's just 19 random essays.

And like, they kind of, they're all about behavioral finance ish.

but there's no other cohesive theme.

That is so antithetical to what a publisher wants.

A publisher wants one big idea weaving its way throughout the entire book.

And I'm like, no, I don't have that, sorry.